tag:blogger.com,1999:blog-25122736600718273222024-02-20T01:18:26.141-08:00what about me and me?Unknownnoreply@blogger.comBlogger8125tag:blogger.com,1999:blog-2512273660071827322.post-15264382222926598132009-01-20T07:17:00.000-08:002009-01-20T07:58:30.048-08:00Why a Permission Marketing Approach is Required for a B2C Site?<meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:WordDocument> 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mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> </p><p class="MsoNormal" style="text-align: justify;"><b><span style="font-family: "Cambria","serif";">PERMISSION MARKETING</span></b><span style="font-family: "Cambria","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Cambria","serif";">Source: Wikipedia<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><b><span style="font-family: "Cambria","serif";">Permission marketing</span></b><span style="font-family: "Cambria","serif";"> is a term used in marketing in general and <i>e-marketing</i> specifically. Marketers will ask permission before advancing to the next step in the purchasing process. For example, they ask permission to send advertisements to prospective customers. It is used by some <i>Internet</i> marketers, <i>email</i> marketers, and <i>telephone</i> marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Cambria","serif";">Marketers feel that this is a more efficient use of their resources because advertisements are only sent to people that are actually interested in the <i>product</i>. This is one technique used by marketers that have a <i>personal marketing orientation</i>. 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<u3:LsdException Locked="false" Priority="37" Name="Bibliography"/> <u3:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </u3:LatentStyles> </xml><![endif]--><b><span style="font-family: "Cambria","serif";">Permission Marketing Business Models on the Web </span></b><span style="font-family: "Cambria","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><b><i><span style="font-family: "Cambria","serif";">(http://jcmc.indiana.edu/vol6/issue2/krishnamurthy.html)</span></i></b><span style="font-family: "Cambria","serif";"><o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Cambria","serif";">Consumers define the boundaries of their relationship with firms in such businesses. In some cases, they give the business tremendous leeway and in others the firms are held on a tight leash. Formally, permission intensity is defined as the degree to which a consumer empowers a marketer in the context of a communicative relationship.<o:p></o:p></span></p> <u4:p></u4:p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Cambria","serif";">Compare two scenarios. In the first case, the consumer provides a marketer his or her e-mail address and permits the marketer to send one promotional message a month. No additional information is provided. In the second case, the consumer provides detailed information about tastes and preferences and permits the marketer to target promotional messages at him or her. Clearly, in the second case, the consumer has provided a greater role for the marketer and hence, it represents greater permission intensity. <o:p></o:p></span></p> <p class="MsoNormal" style="line-height: normal;"><span style="font-family: "Cambria","serif";"><o:p> </o:p></span></p> <p style="text-align: justify;"><b><span style="font-size: 11pt; font-family: "Cambria","serif";">Business-to-consumer</span></b><span style="font-size: 11pt; font-family: "Cambria","serif";"> (<b>B2C</b>, sometimes also called <b>Business-to-Customer</b>) describes activities of businesses serving end consumers with products and/or services.<o:p></o:p></span></p> <p style="text-align: justify;"><span style="font-size: 11pt; font-family: "Cambria","serif";">An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><br /><span style="font-family: "Cambria","serif";"><o:p></o:p></span></p><p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Cambria","serif";"><o:p>Why a Permission Marketing Approach is Required for the B2C Site?</o:p></span></p>Comfortableness and Privacy is a first reason why permission marketing needed on B2C transaction. On the customer side, that allow them to receive only the information that they needed.<p></p><p class="MsoNormal" style="text-align: justify; line-height: normal;">For the company, they will increase effectiveness of any promotion or activity to the real market target.<br /></p><p></p><p>Hal ini dilakukan agar setiap customer merasakan kenyamanan dari kegiatan promosi yang dilakukan oleh marketers untuk pemasaran produk mereka. Hal ini dilakukan biar tidak menjadi seperti Junk Mail atau SPAM dimana penerima iklan tersebut merasa terganggu dengan semua itu. Permission marketing dibentuk agar para konsumen merasa nyaman dengan iklan dari setiap produk dan jasa yang dipilihnya.</p><p class="MsoNormal" style="text-align: justify;"></p><p class="MsoNormal" style="text-align: justify; line-height: normal;"></p><p class="MsoNormal" style="text-align: justify;"><span style="font-family: "Cambria","serif";"><o:p><br /></o:p></span></p> <br /><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><o:p></o:p></span><p></p> <p></p><p class="MsoNormal" style="text-align: justify;"><i style=""><br /></i></p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-15000742160639030882008-12-22T20:40:00.000-08:002009-01-20T08:00:15.901-08:00Select a particular market sector, and assess the past, current and future customer use of the internet as a medium to select and buy product...<p style="text-align: justify;"><b><span style="font-size:180%;">The Use of Internet as Customer Media </span><br /></b></p><p style="text-align: justify;"><b>Internet marketing</b>, also referred to as <b>web marketing</b>, <b>online marketing</b>, or <b>eMarketing</b>, is the <a href="http://en.wikipedia.org/wiki/Marketing" title="Marketing">marketing</a> of products or services over the <a href="http://en.wikipedia.org/wiki/Internet" title="Internet">Internet</a>.</p> <p style="text-align: justify;">The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (<a href="http://en.wikipedia.org/wiki/ECRM" title="ECRM">ECRM</a>) systems.</p><div style="text-align: justify;"> </div><p style="text-align: justify;">Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a <a href="http://en.wikipedia.org/wiki/Web_banner" title="Web banner">banner ad</a> on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.</p><p style="text-align: justify; font-style: italic;">source: Wikipedia</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">Pada kesempatan ini akan dibahas mengenai penggunaan Internet sebagai media yang digunakan oleh pelanggan dalam industri toko buku.</p><p style="text-align: justify;">Seperti kita ketahui, bahwa pada masa yang lampau, setiap pelanggan yang ingin membeli buku haruslah mendatangi toko-toko buku konvensional, katakanlah Gramedia atau Gunung Agung untuk Indonesia, atau Times atau Borders di Singapore, dsb.</p><p style="text-align: justify;">Sering sekali pilihan yang dimiliki juga terbatas pada buku-buku yang diimport secara resmi oleh toko buku tersebut, ataupun pada buku-buku yang diterjemahkan oleh penerbit mereka.</p><p style="text-align: justify;">Tidak jarang, pelanggan tidak dapat memperoleh buku yang mereka inginkan karena stok yang terbatas. Cara lain untuk mengetahui stok di toko atau cabang lainnya, hanyalah lewat telepon atau bahkan mendatangi sendiri.</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">Seperti sama-sama kita ketahui, bahwa pada saat ini, toko-toko buku tersebut sudah mengalami kemajuan yang sangat pesat. Berkembangnya toko buku online, memacu toko-toko buku konvensional untuk membuka media jualan melalui internet juga.</p><p style="text-align: justify;">Walau di awal sangat sulit memperoleh kepercayaan di pelanggan yang masih sangat tabu dan takut dengan metode pembelian di Internet, lambat laun industri ini menjadi sangat berkembang dan diminati oleh pasar.</p><p style="text-align: justify;">Saat ini, kita dapat mencari buku apa saja yang kita inginkan dari belahan dunia manapun. Saat inilah kita benar-benar merasakan bahwa di <span style="font-style: italic;">World is Flat</span>.</p><p style="text-align: justify;">Bukan itu saja, internet juga memungkinkan kita untuk melakukan penjualan atas koleksi yang kita miliki, dan juga melakukan barter dengan pelanggan lainnya.</p><p style="text-align: justify;"><br /></p><p style="text-align: justify;">Menurut saya, di masa yang akan datang, Industri seperti ini akan semakin berkembang, mengingat waktu orang untuk mengunjungi toko buku sudah semakin sedikit. Dan dilain pihak, biasanya toko buku online menyediakan buku dengan harga yang lebih kompetitif.</p><p style="text-align: justify;">Bukan saja bisa membeli buku, namun nantinya pengunjung akan dimudahkan dengan product comparison atau substitute suggestion.</p><p style="text-align: justify;">Bisa saja pada saat kita search suatu judul buku, dia memberikan pilihan buku lain yang sejenis atau bahkan lebih baik. Atau mungkin saja, ketika kita masukkan kriteria isi yang kita inginkan, dan akan keluar hasil buku apa yang seharusnya kita beli.</p><p style="text-align: justify;">Jadi saya lebih melihat, di masa yang akan datang, akan berkembang fitur-fitur yang memudahkan pelanggan dalam memilih dan membeli buku.<br /></p><p style="text-align: justify;"><br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-19759741549843391732008-12-22T20:15:00.001-08:002008-12-22T20:35:58.451-08:00E-Procurement for Cost Saving and Maximizing Profit<div style="text-align: justify; font-family: arial;">Terdapat beberapa pengertian mengenai arti dari e-procurement, baik di media maupun di buku-buku text book yang ada. Diantaranya adalah:
<br /><span style="font-style: italic;">Berdasarkan Wikipedia</span>,
<br /><span style="font-weight: bold;">E-Procurement, sometimes also known as supplier exchange, is the busines-to-business or business-to-consumer or business-to government purchase and sale of supplies and services through the internet as well as other information and networking system, such as Electronic Data Interchange (EDI) and Enterprise Resource Planning (ERP).</span>
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<br /><span style="font-style: italic;">Seperti yang dikutip dari http://dictionary.zdnet.com/definition/E-procurement.html</span>
<br /><span style="font-weight: bold;">"Electronic Procurement is Purchasing online. E-procurement systems are used to obtain materials and parts via the Web or using traditional EDI standards either for internal manufacturing (direct procurement) or office supplies and equipment (indirect procurement)</span>"
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<br />Adapun tujuan utama dari implementasi e-procurement adalah untuk meningkatkan efisiensi yang disertai dengan transparansi, akuntabilitas publik dan partisipasi stakeholders di dalam penyelenggaraan barang dan jasa.<strong></strong>
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<br /><strong></strong>Proses pengadaan barang di suatu perusahaan, khususnya yang bergerak di bidang manufaktur menjadi suatu bagian yang sangat diperhatikan. Tidak jarang justru terjadi penumpukan biaya, dan <span style="font-style: italic;">bottle neck</span> bagi masalah yang muncul di proses produksi lainnya.
<br /></div><p style="text-align: justify; font-family: arial;">Secara singkat, sebuah software atau web E-Procurement memungkinkan pengunjung yang terdaftar untuk mencari pembeli atau penjual barang dan jasa. Tergantung pada pendekatannya, para penjual atau pembeli dapat menentukan harga secara spesifik atau memberikan penawaran dan lelang, termasuk diskon dan tawaran spesial. Perangkat lunak E-Procurement juga memungkinkan automatisasi pembelian dan penjualan. Perusahaan-perusahaan yang berpartisipasi memiliki tujuan untuk mengontrol inventaris dengan lebih efektif, mengurangi biaya pembelian, dan meningkatkan siklus manufaktur. E-Procurement juga diharapkan dapat diintegrasikan dengan tren <a href="http://en.wikipedia.org/wiki/Supply_chain_management" target="_blank">supply chain management</a>.</p> <p style="text-align: justify; font-family: arial;">Manfaat-manfaat E-Procurement meliputi prinsip pencarian barang atau produk yang tepat, dari supplier yang tepat ke pembeli yang tepat, pada waktu yang tepat, untuk tempat yang tepat dan jumlah yang tepat. Pada kenyataannya, E-Procurement memiliki manfaat untuk membawa <em>supply chain management</em> ke tingkat yang lebih tinggi, membawa informasi secara <em>real time</em> ke vendor atau ke status kebutuhan pelanggan. Sebagai contoh, sebuah vendor mungkin memiliki perjanjian dengan seorang pelanggan untuk mengirim barang apabila sisa stok barang pelanggan tersebut mencapai point tertentu. Dengan demikian E-Procurement meneruskan kebutuhan informasi tersebut ke supplier.</p><div style="text-align: justify; font-family: arial;"> </div><p style="text-align: justify; font-family: arial;">Berdasarkan karakteristik umum dan manfaat E-Procurement, dapat dilihat bahwa E-Procurement menghemat biaya dan memberikan keuntungan pada perusahaan dengan menyediakan sistem pembelian secara cepat (<em>streamlined</em>) dan mendorong produktifitas perusahaan dengan meningkatkan efisiensi (resource dan pekerja yang diperlukan dalam proses pembelian). Pada kebanyakan industri, proses <em>procurement</em> tradisional dapat meliputi pemilihan produk, pemilihan vendor yang tepat, negosiasi, persetujuan internal, pemesanan produk, penerimaan produk dan pembayaran <em>invoice</em>. Waktu, tenaga kerja dan sumber-sumber lain yang terkait dengan proses ini memerlukan biaya yang sangat besar setiap tahunnya. Kesalahan atau keterlambatan dalam distribusi juga menambah biaya dan menghambat produksi. Dengan E-Procurement, generalisasi dan pengarahan pembelian dan pemesanan secara elektronik menurunkan biaya produksi, mengoptimalkan aset, menghemat biaya dengan berkurangnya kerja konvensional (<em>paperwork</em>), dan memungkinkan peningkatan produktifitas dalam departemen pembelian/penjualan perusahaan. E-Procurement juga menyediakan record detail dari semua transaksi pembelian, dimana hal ini memungkinkan pihak manajemen membuat keputusan strategis dengan supplier dan mengenal secara jelas sumber sebuah masalah. Pada akhirnya, perusahaan dapat mengambil keuntungan apabila sistem E-Procurement mereka dihubungkan ke keseluruhan rantai proses bisnis.</p>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-52731092814897818862008-12-09T09:08:00.000-08:002008-12-09T10:37:47.699-08:006 STRATEGY DEFINITION CHOICES<div style="text-align: center;">E-Business is, in its simplest form, the conduct of business on the Internet
<br /><span style="font-style: italic; color: rgb(0, 102, 0);">(several authors)</span>
<br /><span style="font-style: italic;"><span style="font-style: italic;"></span></span>
<br /><span style="font-style: italic;"><span style="font-style: italic;"><span style="font-style: italic;"><span style="font-style: italic;"><span style="font-style: italic;"><span style="font-style: italic;"><span style="font-style: italic;"></span></span></span></span></span></span></span>E-Business is taken to mean conducting business electronically, both within an organization and externally, with clients, communities and partners.<span style="font-style: italic;"><span style="font-style: italic;"></span></span>
<br /><span style="font-style: italic;"><span style="font-style: italic;"></span><span style="color: rgb(0, 102, 0);">(http://unpan1.un.org/intradoc.groups/public/documents/APCITY/UNPAN005840.pdf)</span></span>
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<br />When company initiated to develop an e-business, their have a few objective/goals, which is:
<br /><ol><li>improving efficiencies</li><li>reducing costs</li><li>increasing speed of transactions</li><li>expanding markets</li><li>enhancing business partnerships and,</li><li>providing additional value for clients
<br /></li></ol><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="PowerPoint.Slide"><meta name="Generator" content="Microsoft PowerPoint 12">To achieve the goals, so the company need a strategy to support. Michael Porter said that, "The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive - <span style="font-weight: bold; font-style: italic; color: rgb(255, 0, 0);">but how to deploy it.</span>"
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<br /><span style="font-style: italic;">E-Channel Strategies define specific goals and approaches for using electronic channel:</span>
<br /><ul><li>To avoid existing process replication via e-channels</li><li>E-Channel strategy must define how electronic channels are used in relation to other channels as a part of multi channel e-biz strategy.
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<br /><span style="font-weight: bold;">There are Six Keys E-Business Strategic Decision:</span>
<br /><ol><li>e-Business channel priorities</li><li>Organizational restructuring and capabilities</li><li>Business, service and revenue model</li><li>Marketplace restructuring</li><li>Market and product development strategies</li><li>Positioning and differentiation strategies</li></ol><div style="text-align: justify;">To make a depth understanding about the 6 keys that mention above, we will get through a real case in one company in Indonesia.
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<br /><span style="font-weight: bold;">PT. GRAMEDIA PUSTAKA UTAMA</span>
<br /><span style="color: rgb(0, 153, 0);font-size:85%;" ><span style="font-style: italic;">(source: www.wikipedia.com)</span></span>
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<br />In 1965, after the success of their magazine, <span style="font-style: italic;">Intisari, </span>Mr. P K Ojong and Jakob Oetama launched a national newspaper called <span style="font-weight: bold;">Kompas</span>.
<br />Their aim was to breach the huge gap in daily news and information that was lacking at that time. Kompas has since become a large circulation newspaper with an audited circulation in 2005 of 600,000 copies a day. The KGG also operates the largest printing plants in Indonesia.
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<br />PT. Indopersada Primamedia, one of KGG other business units, has been publishing regional newspaper since 1988. At present, the company publishes 12 reginal newspapers.
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<br />1970 saw the opening of the first Gramedia bookstore in Jakarta. Gramedia bookstores is owned and managed by PT Gramedia Asri Media (GAM), a wholly-owned subsidiary of KGG. GAM is the retail distributino channel for KGG which also handles foreign publishers and partners.
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<br />KGG went on to set up PT Gramedia, a printing plant in jakarta in 1972 in order to meet the ever increasing needs of the newspapers and magazines. Today, the group has 6 printing plants in Indonesia. They are located in Palembang (South Sumatera), Makasar (South Sulawesi), Surabaya (East Java), Medan (North Sumatera), Cikarang (West Java) and Semarang (Central Java).
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<br /><span style="font-style: italic; font-weight: bold;">Current Operation</span>
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<br /><span style="font-weight: bold;"><span style="font-style: italic;"></span></span>KGG's core business enterprises remain in the informatin, communicatin and educatin business. The group also has diversified interest including hotels (the Santika premium nationwide chain of hotels), development of real estate (PT Permata Media Land), tissue paper production (PT Graha Kerindo Utama), and travel bureau (PT Ina Media Wisatamas).<span style="font-weight: bold;"><span style="font-style: italic;"></span></span>
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<br /><span style="font-weight: bold;"><span style="font-style: italic;"></span></span>In addition to all of the above, KGG also operates quality computer schools under LPKT. LPKT holds the master license for Futurekids for Indonesia. Beside computer education KGG also operates ELTI (English Language Training International) schools.
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<br />The group also has two cultural centres in Jakarta and Yogyakarta under the name of Bentara Budaya. These places are used to keep the company's antique collection, and the hall are often used for discussion on culture and also serve as an art gallery.<span style="font-weight: bold;"><span style="font-style: italic;"><span style="font-weight: bold;"><span style="font-style: italic;"><span style="font-weight: bold;"><span style="font-style: italic;"></span></span></span></span></span><span style="font-weight: bold;"><span style="font-weight: bold;"></span></span><span style="font-style: italic;"><span style="font-weight: bold;"><span style="font-style: italic;"></span></span></span></span>
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<br />Its products range from - books (local and imported) and accessories (stationery, digital/IT and multimedia, sports and music).
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<br />Currently, 80% of Gramedia's book stock is local works produced in Indonesia or foreign materials that have being translated into Bahasa Indonesia. These include books on various subjects and themes, study materials, assestment books, road directory, magazines and comics.
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<br /><span style="font-style: italic; font-weight: bold;">1. e-Business channel priorities</span>
<br /><div style="text-align: justify;">Pada saat ini www.gramedia.com berada dalam fase brick and click. Setelah melakukan registrasi, pelanggan dapat melakukan pemesanan buku sesuai dengan yang diinginkan.
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<br />Setelah melewati tahapan tertentu, maka pemesanan akan dikirimkan ke administrasi dari perusahaan tersebut, untuk seterusnya dijadikan Order Form. Selanjutnya, pelanggan menunggu arahan lebih lanjut dari administrasi untuk menyelesaikan proses pembelian.
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<br />Kekurangannya adalah proses pembelian dan customer service tidak semuanya online. Pelanggan harus menunggu sekian saat untuk mendapatkan pelayanan.
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<br />Saran untuk dikemudian hari, apabila Gramedia serius untuk meraih market yang melek internet maka sebaiknya perusahaan beralih ke arah <span style="font-style: italic;">Click</span>.
<br />Hal ini tentu saja untuk melebarkan sayap Gramedia ke internet segment, dan untuk menguatkan posisi ditengah persaingan yang semakin ketat saat ini.
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<br /></div><span style="font-weight: bold; font-style: italic;">2. Organizational restructuring and capabilities</span>
<br />Sampai saat ini terdapat hubungan yang erat sekali dari model business toko konvensional dengan website yang dimiliki oleh PT. Gramedia.
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<br />Model business yang diterapkan adalah in-house division (INTEGRATION). Model ini dianggap sudah tepat, karena mengingat masih banyak pelanggan di Indonesia yang tetap ingin mengunjungi toko buku, walaupun telah melakukan browsing di Internet.
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<br />Integrasi sangat dibutuhkan untuk menutup kemungkinan pelanggan menemukan informasi yang berbeda antara toko dengan website.
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<br /><span style="font-weight: bold; font-style: italic;">3. Business, service and revenue model</span>
<br /><div style="text-align: justify;">Seperti kita ketahui bersama, bahwa PT. Gramedia tidak hanya menjual buku-buku terbitan dari Gramedia sendiri. Perusahaan ini juga menerima buku yang diterbitkan perusahana lain, dan juga menerima pengiriman dari supplier lainnya.
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<br />Penambahan website dalam penjualan tentu saja diharapkan dapat menambah revenue perusahaan, dengan menambahkan servis atau fasilitas baru untuk pelanggan.
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<br />Namun ada baiknya apabila di masa yang akan datang, perusahaan juga menambahkan fungsi websitenya untuk menjaga hubungan dengan supplier dan perusahaan penerbit lainnya. Sehingga akan mempermudah proses transfer buku, yang pada akhirnya berujung pada pelanggan mendapatkan buku lebih cepat, dan apabila memungkinkan lebih murah.
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<br /><span style="font-weight: bold; font-style: italic;">4. Marketplace restructuring</span>
<br /><div style="text-align: justify;">www.gramedia.com tidak banyak melakukan marketplace restructuring. Website yang ada dibangun untuk memudahkan pelanggan dalam mencari informasi mengenai buku yang mereka cari, dan memberikan mereka kesempatan untuk memesan buku tersebut pula.
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<br />Namun, dalam website yang ada tidak terdapat inovasi-inovasi lain yang membuat website tersebut terlihat berbeda dari website penjualan buku lainnya.
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<br /><span style="font-weight: bold; font-style: italic;">5. Market and product development strategies</span>
<br /><div style="text-align: justify;">Seperti telah dijelaskan diatas, pelebaran usaha dengan menerapkan e-business, dilakukan oleh perusahaan untuk mencapai beberapa goals. Salah satunya adalah untuk mencapai keuntungan yang lebih besar, menggapai segment yang belum diraih, dsb.
<br />Oleh karena itu perusahaan perlu dengan jelas mengenal target pasar dari penerapan e-business ini.
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<br />www. Gramedia.com memiliki target pasar yaitu pelanggan yang tidak memiliki waktu luang yang banyak untuk pergi ke toko sekedar membeli buku. Gramedia menawarkan kemudahan dengan pemesanan online.
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<br />Hal ini membuktikan bahwa Gramedia sadar, toko yang bagus yang sudah terbangun dengan baik akan menjadi standard, ketika perusahaan kompetitor melakukan hal yang sama pula. Oleh karena itu perusahaan harus selalu jeli untuk memunculkan competitive advantage, apabila ingin tetap memimpin pasar dalam industri tersebut.
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<br />Dengan menambahkan servis baru, maka secara langsung perusahaan telah memberikan nilai tambah bagi pelanggan.
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<br /><span style="font-style: italic; font-weight: bold;">6. Positioning and differentiation strategies</span>
<br />4 Variabel utama yang dibutuhkan oleh suatu perusahaan untuk mengukuhkan posisi produk atau servis nya adalah dengan:
<br /><ul style="font-style: italic;"><li>Providing online product customization</li></ul> Pelanggan memiliki beragam produk yang dapat dipesan secara online.
<br /><ul style="font-style: italic;"><li>Offer favorable pricing or reduce prices</li></ul> Harga yang ditawarkan pada media online tidak berbeda dengan apabila pelanggan membeli pada toko-toko yang ada. Biaya tambahan yang harus dikeluarkan oleh pelanggan adalah ongkos kirim.
<br /><ul style="font-style: italic;"><li>Combining pricing information with dynamic availability information on products</li></ul> Terdapat pula detail informasi mengenai produk yang akan dibeli oleh pelanggan. Termasuk didalamnya, kriteria buku yang akan dipilih, serta rekomendasi dari perusahaan yang akan memudahkan pelanggan mendapatkan buku-buku terbaik.
<br /><ul style="font-style: italic;"><li>Enable customers to review sales order history and place repeat orders</li></ul> Setelah melakukan registrasi dan menjadi anggota, maka pelanggan memiliki fitur shop chart, dimana pelanggan dapat melihat barang-barang yang telah mereka pesan. Dalam fitur ini, pelanggan juga diperbolehkan menambah dan membatalkan pemesanan.
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<br />Namun disarankan agar Gramedia menambah fitur yang memudahkan pelanggan, seperti analisa trend, yang memungkinkan pelanggan menerima rekomendasi buku-buku di masa yang akan datang sesuai dengan histori pembelian yang pernah dilakukan.
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<br /><p style="margin-top: 6.72pt; margin-bottom: 0pt; margin-left: 0in; text-indent: 0in; text-align: left; direction: ltr; unicode-bidi: embed; vertical-align: baseline;"><span style="font-style: italic;font-family:Calibri;font-size:28;color:black;" >
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<br /><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="PowerPoint.Slide"><meta name="Generator" content="Microsoft PowerPoint 12"><span style="color: rgb(0, 51, 153); font-style: italic;font-family:Tahoma;font-size:30;" ></span><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="PowerPoint.Slide"><meta name="Generator" content="Microsoft PowerPoint 12">Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-89971243272427703632008-12-02T09:58:00.000-08:002009-01-20T07:58:30.072-08:00STEPS on DEVELOPING WEBSITE FOR RETAILERS<font size="3"><font style="font-weight: bold; color: rgb(102, 102, 204);" face="arial">DEFINITION</font><br /></font><font style="" size="3" face="arial"><font style="font-style: italic;">(source: wikepedia)</font></font><font size="3"><br /><br /><font style="font-weight: bold;">Retailing </font>consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser.<br /><br /><font style="font-weight: bold;">A Web Sites </font>is a collection of Web Pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the internet.<br /><br /></font><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><font style="" size="3" face="arial"><br /><font style="font-style: italic;">Benefit of Developing a Website:<br /></font></font><ol face="lucida grande"><li face="arial"><font size="3">Build Customer Relationships</font></li><li face="arial"><font size="3">Increase Word-of Mouth Referrals</font></li><li face="arial"><font size="3">Allow Customers to find you through search engines</font></li><li face="arial"><font size="3">Offering Web-Only value added service</font></li><li face="arial"><font size="3">Organizing a universally accessible product database</font></li><li face="arial"><font size="3">Initiating customer feedback</font></li><li face="arial"><font size="3">Directly increasing sales revenue with e-commerce</font></li><li face="arial"><font size="3">Open new lines of communication with your colleagues</font></li><li face="arial"><font size="3">Expand your market</font></li><li face="arial"><font size="3">Economical advertising and marketing tool</font></li><li face="arial"><font size="3">Instantaneous updates and changes</font></li><li face="arial"><font size="3">Develop and increase advertising revenue</font></li><li><font style="" size="3" face="arial">Receive up-front payments with credit card processing</font></li></ol><font style="" size="3" face="arial"><br /><font style="font-weight: bold;">STEPS ON DEVELOPING WEBSITE FOR RETAILERS<br /></font><font style="font-style: italic; color: rgb(102, 102, 204); font-weight: bold;">Step 1: Determines Your Website's Goals</font><font style="font-weight: bold;"><br /></font><font><font style="color: rgb(0, 0, 0);">everyone - including customers and acquaintances - is asking if you have a Web Site. It's a hurdle you haven't yet cleared for so many reasons.<br /></font></font></font><ol><li>Its unfamiliar territory and therefore difficult to add to your overall plan.</li><li>Having a Web site will cost money. How much money and how it will be recouped are questions for which you have no answers.</li><li>Finding someone to research and create the site is time consuming, and right now, running the store is more important.</li></ol><br />These are all valid points. Anything that takes you out of your comfort zone causes alarms to start ringing. But there's another alarm, the one that tells you that an Internet Site may open new sales opportunities you never considered.<br /><br />The Web is here to stay, and in time it will become more refined. Customers and potential clients will look for your products and services thought this technological tool.<br /><br />It will produce additional revenue, much more than the investment cost. And just like learning how to operate a store, you'll find a comfort zone on the Web as you did with a traditional shop.<br /><br />Ask staff members and customers for insight on what makes a Web Site a must-visit space. Also, look for sites that belong to local stores and competitors. Your mission is to view their strengths and weaknesses rather than copy their model.<br /><br /><br /><font style="" size="3" face="arial"><font style="font-style: italic; color: rgb(102, 102, 204); font-weight: bold;">Step 2: Register Your Domain Name</font></font><br /><meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CIMELDA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> 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mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="text-align: justify;">A domain name is the Web address that leads customers to your online store. This site's domain name is <font style="font-style: italic;">www.WebSitesforRetailers.com</font>. The name was still available when I decided to purchase it, but what if it was not available? What if someone had purchased the name? What other name would I choose?</p><p style="text-align: justify;">Now you must consider alternatives. Brainstorm on your own and with staff members to determine other names as secondary options.<br /><font style=""><o:p></o:p></font></p><p style="text-align: justify;">Return to the domain registration site after the brainstorming session to determine if any of the secondary options are available. Once you find one that's available, register it right away so that the name is yours.<font style=""><o:p></o:p></font></p> <p style="text-align: justify;">You can always register additional Web names for your site and, with the help of your Web site host (the company that allows the world to see your online Web site), make those additional names point to the main Web address (you'll learn more about this at my seminars).</p><p style="text-align: justify;">Select a domain name and register it as soon as possible. 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font-family:"Times New Roman","serif"; mso-fareast-font-family:"MS Mincho"; mso-fareast-language:JA;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} .MsoPapDefault {mso-style-type:export-only; margin-bottom:10.0pt; line-height:115%;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p style="text-align: justify;">Now it's time for the last step: pressing the "publish" button so the world can see, visit, and bookmark your site to learn about in-store products, new merchandise, and events that keep them coming back.</p> <p style="text-align: justify;">When you press the "publish" button, all of the files associated with the Web site you created on your store computer is copied onto your Web host's specialized machines, and from there, the world is able to view your Internet site each time they return to your unique Web address.</p> <p style="text-align: justify;"><o:p> </o:p></p> <p style="text-align: justify;"><i><font style="color: rgb(51, 255, 51);">source: http://www.websitesforretailers.com/retail-store-web-site.htm</font></i></p><br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-25385334998818066312008-12-02T08:38:00.000-08:002008-12-02T09:16:45.401-08:00E-Commerce for Toyota Business ProcessPT. Toyota-Astra Motor (PT. TAM) didirikan di Jakarta pada tahun 1971 oleh James Suliman dari PT. Gaya Motor, William Surjadjaja dari PT. Astra International, Inc., dan Zenichi Koyama dari Toyota Motor Co. & Toyota Motor Sales Jepang, dengan authorized capital sebesar Rp. 806,7 juta dan paid-in capital sebesar Rp. 80,7 juta.<br /><br />Sejak tahun tersebut, Astra menjadi agen tunggal untuk mobil produksi Toyota di Indonesia. Dari 1987 hingga 2003, PT. TAM menjadi leader dalam manufaktur, assembly, dan juga marketing dan sales. Namun, beberapa saat setelahnya, Astra memilih untuk lebih berfokus kepada area marketing dan distribution saja. Maka, PT. TAM dibagi menjadi 2 perusahaan, PT. TAM memiliki fokus pada marketing dan penjualan, sementara PT. TMMIN berkonsentrasi kepada proses manufaktur.<br /><br />PT. TAM memiliki jaringan network yang tersebar di seluruh Indonesia. Sejauh ini, sudah sekitar 190 outlet yang dimiliki oleh Main Dealer Toyota di negara ini. Sejalan dengan hal tersebut, jumlah pelanggan juga bergerak naik setiap tahunnya.<br />Keinginan pelanggan semakin beragam pada saat ini. Adalah kewajiban dari setiap produsen untuk berusaha memenuhi keinginan tersebut untuk mencapai kepuasan pelanggan.<br /><br />Salah satu kebutuhan pelanggan adalah untuk mendapatkan informasi yang mereka inginkan, khususnya mengenai produk dan proses bisnis Toyota.<br /><br />Oleh karena itu, PT. TAM membuka jalur yang seluas-luasnya bagi pelanggan yang ingin menyampaikan inquiry (pertanyaan) mereka. Jendela dibuka baik melalui Toyota Call Centre, Website, M-Toyota (via HP), dan sebagainya. Melalui wadah diatas, Toyota mengharapkan pelanggan dapat menemukan jawaban atas pertanyaan yang mereka sampaikan.<br /><br />Dimasa depan, alangkah baiknya apabila PT. TAM lebih mengembangkan penggunaan e-Commerce pada proses bisnisnya. Langkah ini untuk menciptakan competitive advantages bagi perusahaan agar tetap dapat bertahan menjadi market leader dan market pioneer.<br /><br />Salah satu aplikasi lain yang sebaiknya diterapkan dimasa yang akan datang adalah:<br /><br /><span style="font-style:italic;">1. Purchasing by net</span><br />Kesibukan pelanggan pada saat ini terkadang menghambat rencana mereka untuk mengunjungi dealer resmi Toyota. Seiring juga dengan kebiasaan membeli melalui internet yang sudah berlangsung di masyarakat saat ini, sebaiknya PT. TAM menyediakan saluran khusus pada website, dimana nantinya pelanggan dapat melakukan order kendaraan dan pembayaran melalui internet saja, tanpa harus hadir ke outlet yang ada.<br /><br /><span style="font-style:italic;">2. Tracking system</span><br />Memungkinkan pelanggan untuk mengetahui dimana posisi kendaraan yang telah mereka pesan. Berapa lama waktu yang dibutuhkan pelanggan untuk mendapatkan kendaraan mereka. Program ini dapat dijalankan melalui internet ataupun HP.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-24581471103278642342008-12-02T08:22:00.000-08:002008-12-02T08:37:10.849-08:00Metadata Service<span style="font-size:180%;"><span style="font-weight: bold; color: rgb(255, 0, 0);">What Is Metadata?</span></span><br />Metadata is structured information that describes, explains, locates, or otherwise makes it easier to retrieve, use, or manage an information resource.<br /><br />Metadata is often called data about data or information about information. The term metadata is used differently in different communities. Some use it to refer to machine understandable information, while others use it only for records that describe electronic resources. In the library environment, metadata is commonly used for any formal scheme of resource description, applying to any type of object, digital or non-digital. Traditional library cataloging is a form of metadata;<br /><br /><span style="font-style: italic;">There are three main types of metadata:</span><br /><ol><li><span style="font-style: italic;">Descriptive metadata</span> describes a resource for purposes such as discovery and identification. It can include elements such as title, abstract, author, and keywords.</li><li><span style="font-style: italic;">Structural metadata</span> indicates how compound objects are put together, for example, how pages are ordered to form chapters.</li><li><span style="font-style: italic;">Administrative metadata</span> provides information to help manage a resource, such as when and how it was created, file type and other technical information, and who can access it.</li></ol><span style="font-style: italic; color: rgb(51, 204, 0);">source: </span><cite style="color: rgb(51, 204, 0);">www.niso.org</cite><br /><span style="font-style: italic;"><br /><br /><span style="font-style: italic;"></span></span><span style="font-size:180%;"><span style="font-weight: bold; color: rgb(255, 0, 0);">What Is Metadata Service?</span></span><br /><cite></cite>A Metadata Service provides a forum for sharing metadata. If you’re looking for data, you might search or browse a Metadata Service to find what you need. Similarly, if you have data that you want to share with others, you can do so by publishing it to a Metadata Service where others can see it.<br /><br /><h2 style="font-style: italic;"><span style="font-size:85%;">Example:</span></h2><h2><span style="font-size:100%;">Finding data</span></h2> <p>Suppose you’re creating a map for a presentation and you need some basemap data to display behind the data you’ve collected about your study area. Many organizations collect geographic information and build datasets. Some organizations freely distribute their data while others may charge a small fee. The question is, how do you find that data?</p><p>Think of a Metadata Service as a geographic search engine that you use when you want to find data and other resources. A Metadata Service works over the Internet or intranet, allowing anyone who has access to the Web to use it. The Geography Network is just one place you can go to look for data. Just as you can use different Internet search engines such as Yahoo!<sup><span style="font-size: 5.5pt; position: relative; top: -3pt;">®</span></sup>, you can also search different Metadata Services hosted by other organizations. If you know the Web address of those Metadata Services, you can easily search their contents for geographic data.</p> <p>When you search for data on a Metadata Service, your search will yield a list of resources that match your search criteria. You can view the complete metadata for each one to see if it’s what you’re looking for and can sometimes view an interactive map. Once you find a suitable dataset, you can download it or, in some instances, use it right from the Web.</p><h2 style="font-weight: bold;"><span style="font-size:100%;">Sharing data</span></h2> <p>If your organization is like most, you’ve invested a great deal of time and money collecting the data from which you’ve built your geographic database. Often, the people who build databases aren’t the same people who need to use them. So, how do you share your data with others who need it? Depending on who needs access to your data, there are several approaches.</p> <p><b>Share your data on the</b> <b>Geography Network—</b>The Geography Network is a good place to start. If the data you collect is not restricted to internal use and can be shared—either freely or for a fee—you can publish it to the Geography Network. Simply browse to <i>www.geographynetwork.com</i> and follow the link that allows you to become a publisher on the Geography Network. Once you’ve published your metadata, anyone who searches the Geography Network will find your data if it meets their search criteria.</p> <p><b>Share your data on another organization’s Metadata Service</b>—Any organization that has ESRI<sup>®</sup> ArcIMS can host a Metadata Service. If you have access to another organization’s Metadata Service, you can publish your metadata to it. Anyone who can use that service will then be able to see the data you’ve shared. Like sharing your data on the Geography Network, this option requires that you have access to the Internet and have been granted permission to publish to the Metadata Service.</p> <p><b>Share your data on your own Metadata Service—</b>By building your own Metadata Service, you have full control over it. You can control who can search and browse its contents as well as who can publish metadata to it. For example, you might create a Metadata Service to facilitate data sharing between departments within your organization. You could configure your system so that only people within your organization could access it. Later, if you choose to give people outside your organization access to your service, you can easily do so.</p><p><br /></p><span style="font-style: italic; color: rgb(51, 255, 51);">source: http://webhelp.esri.com/arcims/9.2/general/mergedProjects/Creating_Metadata_Services/topics/overviewmetadataservices.htm</span><br /><span style="font-style: italic;"><span style="font-style: italic;"></span><br /><br /><br /></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2512273660071827322.post-8689521387693675762008-11-22T08:04:00.000-08:002008-11-22T08:05:43.449-08:00kenapa sih harus buat blog ini?!?untuk tugas e-business pastinya... :)Unknownnoreply@blogger.com0